This is not mountainous, challenging cycling, the territory of Bradley Wiggins and Chris Froome; it is gentle, easy-going cycling with a smile - not a grunt!
I started Broadland Cycle Hire in 1995 while I was running a yacht hire business and RYA sailing school at a boatyard in Hoveton.
Every year at my cycle hire centre I am pleased to give hundreds of families the chance to rediscover the pleasure of two-wheeled transport and to enjoy the Broads from a different angle.
As one customer said on returning bikes after a day ride to Barton Broad and a picnic by the river:
" That was the best fun we've had all week!"